Play is at the heart of Rigamajig—a large-scale building kit that introduces kids to STEAM/STEM principles through open-ended, experiential learning.

As a lead copywriter, I collaborated with the FGLA design team and photographer Jenna Jones to develop Rigamajig’s playful, informative brand personality and voice. I also wrote and edited social copy for Instagram captions, stories, and reels.

Agency: Field Guide Los Angeles.

Role: Copywriter and Project Manager.

SOCIAL CAPTIONS