ESCAPE THE ORDINARY
An integrated campaign that features an anthemic :90 that challenges big soda, earning 145MM paid media impressions and 40MM audience reach via PR coverage in 200 outlets.
Agency: Progress Studios.
Role: Project Manager and Jr. Copywriter.
Awards: Indie Agency News Top 40, BevNet’s Best of 2023 Best Marketing Award, Ciclope’s Animation 2D & Stop Motion 2023 Finalist.
Press Coverage in AdAge, Business Wire, and Marketing Dive.
ANTHEMIC SPOT
SOCIAL
OOH
I collaborated with Tractor Beverage Co. and the Progress Studios creative team to write OOH copy.
