PROJECT ‘R’

A counter-campaign called “Project ‘R’” that coincided with Apple's iPhone 15 Pro launch, teasing a new sustainable phone with billboards, social media teasers, and influencer seeding across London, New York, Paris, and Madrid. 

Agency: DCX: Growth Accelerator and Gus.

Role: Project Manager.

Awards: AdAge Small Agency Media Campaign of the Year, Gold 2024, D&AD Awards 2024 Shortlist, and 2024 Cannes Lions Shortlist.

Press Coverage in Adweek, Muse By Clios, and AdAge.

CASE STUDY