MAKE SOME MOTHERCHUNKIN’ CHANGE

An integrated campaign launching across digital, social, and OOH channels in the U.S. and Australia, the "Make Some Motherchunkin' Change!" campaign was Ben & Jerry’s first ad initiative in nearly a decade.

Agency: DCX: Growth Accelerator.

Role: Producer, Project Manager, and Activist Outreach Director.

Press Coverage in Adweek, Marketing Dive, LBBOnline, and Campaign Brief.

BROADCAST SPOTS

The campaign centered around a 90-second film titled "Progress Comes In Many Flavors," which featured over 50 activists, including the Gilbert Baker Foundation, the Black Surfing Association, Aram Han Sifuentes, Heezy Yang, the NDN Girls Book Club, the Million Puppet March, and more.

WEB COPY

I worked with Ben & Jerry's copywriting team to write artist and activist biographies for their website.

SOCIAL

OOH

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